Berklee Staff

Rochelle Goldsmith

Online Student
Berklee Staff
I love discovering new talent and sharing those discoveries with others. 
Boston, MA
Member since 2005

About Me

I went to Northeastern University to study criminal justice and after graduation decided to pursue a career in the music industry. Fortunate to have found Mass Appeal Entertainment, I spent the following 4 years as the GM where I was involved in various aspects of the music business including publicity, promotion, advertising, marketing, radio, television, and most importantly, the internet.

My passion for music and the web brought me to Berklee where I worked for almost three years as a product and marketing manager – helping to launch this amazing Network. Now I work at Staples overseeing their New Media Programs – focusing on Facebook and Youtube.

In my free time I work on freelance projects to provide assistance, research, guidance, and/or implementation of various marketing and new media strategies to companies in various industries. Of course, I can also be found spending time with family, training my puppy, and planning my wedding.

Experience & Education


  • Network Product Manager for Berklee Media
    May 2010 to Present (over 8 years)

    I am assisting an amazing team to further develop THIS awesome Social and Professional Network of Musicians. We are developing the Network to provide a platform for talented and ambitious Musicians worldwide to connect, collaborate, and advance their careers in the music industry of the future.


  • General Manager for Mass Appeal Entertainment
    February 2006 to May 2010 (over 4 years)

    I created and executed multi-faceted marketing campaigns including promotion, publicity and advertising elements with a special focus on new media marketing across multiple social media/community networks. I also staffed the office and equipped student Interns to handle extensive Artist Promotion.


  • Bachelor of Science in Criminal Justice / Music Industry at Northeastern University
    2000 to 2005 (5 years)
  • in at Framingham High School
    1996 to 2000 (4 years)