Mike King is a course author, instructor, and the Assistant Vice President for Marketing and Recruitment / Chief Marketing Officer at Berklee Online, the online continuing education division of Berklee College of Music. Prior to working at Berklee, Mike was the Marketing/Product Manager at Rykodisc, where he oversaw marketing efforts for label artists including Mickey Hart, Jeb Loy Nichols, Morphine, Jess Klein, Voices On The Verge, Bill Hicks, The Slip, Pork Tornado (Phish), Kelly Joe Phelps, and Frank Zappa’s estate. Mike was the Director of Marketing and Managing Editor of Herb Alpert’s online musician’s resource,www.artistshousemusic.org, for three years.
Mike has written and teaches four courses for Berklee Online: Online Music Marketing with Topspin; Music Marketing 101; Online Music Marketing: Campaign Strategies, Social Media, and Digital Distribution; and Music Business Trends and Strategies. His book, Music Marketing: Press, Promotion, Distribution, and Retail was published by Berklee Press in 2009. Mike was recognized as the Best Music Business Teacher by the National Association of Record Industry Professionals (NARIP) in 2011.
Mike has written for Making Music magazine, International Musician, Hypebot, and American Songwriter, and has been quoted in NPR Morning Edition, The Huffington Post, Entertainment Weekly, Billboard, The Boston Globe, Wired, CNN, The Boston Phoenix, The Chicago Tribune, Music Connection, and Muso. He’s also presented at MIDEM, CMJ, SXSW, NAMM, NARM, SF Music Tech, Futures of Entertainment @ MIT, and Music 2.0. Check out Mike’s Website, www.musicmarketingbook.com/ and blog Music Business Trend Mongering.
Experience & Education
Online Faculty for Berklee OnlineJuly 2007 to Present (over 10 years)
I've written and teach four courses for Berklee Online: Online Music Marketing with Topspin; Music Marketing 101; Online Music Marketing: Campaign Strategies, Social Media, and Digital Distribution; and Music Business Trends and Strategies
BA in History and Politics at Assumption College1992 to 1996 (4 years)